ASOS sales in Australia - Summer 2013

Since ASOS began free shipping to Australia a couple of years ago, I must have embraced a new package in from the post about once a month. Honestly, I've learnt to hide the iconic grey bags from my housemates so they don't think I need therapy. 

Clearly I'm not alone here, though — Australia is the online giant's second largest market, behind only its home country, the UK. So it made sense for the retailer to establish a local office in Sydney, and launch it with a seasonally appropriate collection for summer, a whole four weeks ahead of the rest of the world.

Along with a couple of dozen other Australian bloggers, I was thrilled to attend the collection launch in Sydney, to preview the new threads and meet the wonderful team. Australia, you've got something good coming your way:

shop it first on Monday


Asos Australia summer preview
Asos Australia mens range
Asos breakfast

Gorgeous food and setting at The Sailors Club, Rose Bay

Lana Guineay

Lana Guineay,


and ASOS editor with 


Asos blogger preview Australia
Asos campaign shot Australia

Right: Hey gurl, you made New Balance sneeks look good. Well done.

Outfit posts from Sydney to come!